1 in 45 students buy Diet Coke. 1 in 45 students buy Campbell’s condensed soup. 1 in 45 students plan to watch the Super Bowl. These stats are from my classes. Traditional brands are not resonating with my students. So, we shifted the conversation this afternoon to Paul Logan (nice segue to Bell Let’s Talk IMC) and Cardi B (from stripper to 3rd artist & first rapper to have 3 hits simultaneously on Billboard Hot 100, joining only The Beatles & Ashanti”). The content shift appeared to help my students to connect the dots and I learned some modern slang along the way (they giggled).